Forget double denim, here we have a bit of triple denim and doesn’t Vincent pull it off well. Vincent Gallo and Gemma Arterton are the new faces of G-Star Raw for the new 2011/2012 campaign. Alongside the very talented photographer Anton Corbijn, they have created a brand new image for G-Star Raw, and about time!

Gemma, also a ‘Bond Girl’ in Quantum of Solace, gives the clothing brand a strong and edgy image. And Vincent, the gorgeous (yet slightly scary) actor/filmmaker/musician/everything else, gives a look to the brand that it has been needed for quite some time. I can definitely see this campaign being very successful.