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Models: Bianca Balti & Jasmine Tookes
Photographer: Giamaolo Sgura
Fashion editor: Geraldine Saglio
Photos from: Vogue Paris December 2011

Fashion houses are the latest to be hit with scandal about not paying their intern enough. HMRC have been writing to a number of designer labels that exhibited at London Fashion Week in September 2011, warning them about non-payment of the National Minimum Wage.

“These letters give fashion houses plenty of warning that they are under scrutiny. If they are not playing by the rules, now is the time to put things right. Non-payment of the national minimum wage is not an option.

“Our message is clear: don’t wait for us to come knocking on your door; put things right now and avoid a penalty and possible prosecution.”

Michelle Wyer, HMRC’s assistant director for National Minimum Wage

Have a read through this Entrepreneur article, some are genius, some just plain hilarious!

I have been looking into branding and marketing of a variety of companies and this film by Daniel Askill has been by far my favourite. For a Austalian brand Ksubi the film ‘Kolors’ shows off the coloured denim with the greatest effect and in a way we do not usually experience.

Mario Sorrenti photographs these iconic faces in full nude to create the Pirelli calender. Models and actresses including Natasha Poly, Lara Stone, Margareth Made, Joan Smalls, Saskia de Brauw, Malgosia Bela, Edita Vilkevicute, Kate Moss, Guinevere van Seenus and Rinko Kikuchi.

“You know, originally I thought I was going to do very sexy pictures, and when we got there I realized that I didn’t want the pictures to be sexy at all . . . I didn’t want them to be posing and arching and like sticking their boobs in my face or anything like that. We tried to keep it very simple, there were times where we did just photographs with the model and myself and there was no one around. I think that was the moment when I was able to capture some of the most beautiful photographs . . . You kind of lose yourself and you go with the flow of the moment and just let things happen.” Mario Sorrenti

Diesel have been very successful at entertaining us with comedy. With the use of ridiculous musicals and straplines such as “In order to save water, Diesel Island pioneers shower in groups” Diesel have become one of the most recognised denim and apparel brands, attracting young and highly fashionable consumers.

Pepe Jeans London Autumn/winter Campaign was set outside a “typically English”  Edwardian county house in Norfolk. Pepe Jeans wanted to create an image that represent rock, youth and a touch of glamour. We get the the idea, but I think that the denim company which peaked in the ’80’s need to go back to their more successful campaigns and analyse how they can bring them back to life with more of a modern touch. Its important for a brand to get their marketing just right portraying the image that will reach to their target consumer. I feel that pepe need to step up their game for the UK, we have seen the british heritage ads already (Tommy Hilfiger for example). And Pepe Jeans already know this. After having a discussion with a few employees in Pepe Jeans HQ they realise that for the UK especially the brand needs more edge and shock to be noticed again.

Vogue Italia has wrapped Karli Kloss in gold ribbon ready for Christmas

The American model, Karli Kloss, looks stunning on the front cover of Vogue Italia. And with her wrapped up with a gold ribbon she is obviously the Christmas gift to Italy. Not only is Kloss seen in on this front cover but also on Vogue Germany and Numéro #129 where the striking images were captured by Greg Kadel.

Kloss has definitely been busy recently and she has caused a lot of hype, but not all great news however stunning Kloss looks. Images from Vogue Italia were dropped, not being confirmed why. There has been plenty of speculations over the reasoning and the most popular is that Kloss is looking two thin and the images have been popping up on pro-anorexia websites.

Marni is to design for H&M

The Versace collection for H&M is still one of the hot topics for all fashion lovers, but the ever growing highstreet store isn’t hanging around. Marni will be designing for their spring collection which will include womenswear, menswear and accessories. This will be reaching 260 stores nationwide and sold online on 8 March 2012.

Here’s the sneak preview:

Sarah Burton, Victoria Beckham and Kim Jones were amongst the winners of British Fashion Awards

Last night was the British Fashion Awards of 2011, held at The Savoy Hotel and Theatre, London. With an audience of outstanding style entering the venue on the blue carpet  everyone seemed to be extremely excited, as twitter was on fire with constant #bfa updates throughout the evening.

Sarah Burton for Alexander McQueen won the well deserved Designer of the Year, and she couldn’t be more happier with lots of thanks to her team:

(presented by Samantha Cameron. Finalists: Christopher Kane and Erdem)

Sarah Burton; Designer of the Year

British Fashion Awards 2011 list of winners:

  • Designer of the Year: Sarah Burton for Alexander McQueen
  • New Establishment Award: Christopher Kane
  • Isabella Blow Award for Fashion Creator: Sam Gainsbury of Gainsbury and Whiting
  • Red Carpet Award: Stella McCartney
  • Designer Brand Award: Victoria Beckham
  • Emerging Talent, Ready-to-Wear: Mary Katrantzou
  • Emerging Talent, Accessories: Tabitha Simmons
  • Emerging Talent, Menswear: Christopher Raeburn for Louis Vuitton
  • Menswear Designer: Kim Jones
  • Model Award: Stella Tennant
  • Accessory Designer of the Year: Charlotte Delall for Charlotte Olympia
  • Outstanding Achievement in Fashion: Paul Smith
  • British Style Award: Alexa Chung

Victoria Beckham; Designer Brand Award


Images and information sourced from